Our principles

At Bekoherent, these fundamental GUIDING PRINCIPLES guide us in our SEARCH:

  • Coherence: we seek that all our actions and our decisions are always aligned with our purpose, with our principles and with our values, we strive to give a true meaning to the word that inspired the name of our brand.

  • Integrity: We believe that all companies have a duty to treat their employees, customers and suppliers fairly, respectfully and compassionately. We believe that "corporate social responsibility" and "ethical business practices" are not only more important than making money but are the cornerstones of true success.

  • Health and wellness: We believe that we all have the right to a healthy existence. Our bodies are regularly and increasingly bombarded by toxic chemicals that build up and disrupt our health. We believe that reducing the amount of toxins and chemicals in everyday consumer products and plastic derivatives that enter our bodies is a worthy step in the direction of better global health.

  • Sustainability: We consider our impact on everything we do, from product development to production, purchase, use and disposal. We are always evaluating how to reduce our environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set the course for a more conscious way of doing business.

  • Inclusion and diversity: We don't want to participate in anything that further separates people from each other. To that end, we are working hard to build a brand that embraces and upholds what unites us to each other. We all share this Earth and this present moment; we are all interconnected. We are one. The actions of each person, regardless of how small the action may seem, affect the whole. We value our local, regional and global communities and are committed to nurturing and giving back as we build meaningful and long-lasting plastic-free relationships.

  • Quality: We strive to create products of the best possible quality, using inputs of natural origin extracted in an ethical and sustainable way, we ensure that our products not only generate the effect expected by our customers, but also have a positive impact on their health and that of its environment.   

  • Responsibility: You will never see us abdicate responsibility or avoid accountability. Our guiding principle is responsible growth. While growth can often tempt commitment, Bekoherent is committed to using the resources that come with growth to further improve the quality of our products, ingredients, and sourcing. 

  • Passion: The passion for conscious consumption is what makes us exist, it is what motivates us every day, to make things happen, to do them well, to achieve that detail that nobody sees, that desire to contribute, that commitment that we have with our clients and our community.

  • Innovation: we know that changing the usual way of producing and consuming is not easy, but we are convinced that we must make a greater effort to offer the market different solutions for their daily needs and for this, we are willing to investigate, explore, make alliances and leverage ourselves in new creations, trends and technologies that align with our way of seeing the world. 

We believe that our values should promote our products and our products should promote our values. If you ever experience otherwise, let us know, we will listen to you carefully.